{"id":26299,"date":"2025-11-21T09:37:32","date_gmt":"2025-11-21T07:37:32","guid":{"rendered":"https:\/\/www.vasmegye.hu\/?post_type=nemzetkozi-projektek&p=26299"},"modified":"2026-02-11T17:48:40","modified_gmt":"2026-02-11T15:48:40","slug":"re-action","status":"publish","type":"nemzetkozi-projektek","link":"https:\/\/www.vasmegye.hu\/en\/nemzetkozi-projektek\/re-action\/","title":{"rendered":"RE-ACTION"},"content":{"rendered":"
\"\"<\/a><\/div>\n

Contact person(s):
\n<\/strong>Anita B\u00e1lint -\u00a0balint.anita@vasmegye.hu<\/a><\/p>\n

 <\/p>\n

Program website:<\/strong>\"\"<\/a><\/p>\n

Project description:<\/strong><\/p>\n

The project aims to enhance the competitiveness and sustainability of rural tourism actors in the Slovenian\u2013Hungarian border region by placing a nature- and culture-oriented approach at the forefront. The partnership achieves this through the development of a methodological process that not only supports tourism development but is adaptable to other economic sectors as well. By increasing the attractiveness of rural areas and strengthening cross-border cooperation, the project contributes to improving the quality of life of local communities.<\/p>\n

A central component of the implementation is the creation of the Rural Tourism Vision for the Future, a long-term strategic framework that defines development directions for stakeholders, including opportunities in slow, active and digital-detox tourism. The project establishes the Slovenian\u2013Hungarian Rural Tourism Academy, which offers a structured programme of training and knowledge transfer for local service providers, accommodation operators, gastronomy actors, event organisers and small producers.
\nThe knowledge gained through the Academy is tested in a pilot programme where diverse tourism enterprises apply newly learned methods to their own operations and receive tailored development recommendations. Measuring and evaluating the results of the pilot ensures that the project generates tangible progress and strengthens long-term market visibility for participating businesses. The entire process concludes with a transferable methodological handbook that serves as a practical guide for other regions wishing to implement coordinated rural tourism development.
\nThe project responds to the challenge that tourism service providers in the region have so far operated largely in isolation, lacking structured platforms for cooperation, and therefore creates a new environment for continuous cross-border dialogue and knowledge exchange.
\nThis cooperation helps the previously underrepresented rural tourism sector to gain a renewed identity and stronger market position within the region. The project also recognises that combining different branches of rural tourism \u2013 such as local products integrated into active experiences or digital-detox programmes linked to nature-based activities \u2013 offers far greater value than developing these areas separately. Through the coordinated execution of its activities, the project not only fosters economic efficiency but also promotes long-term sustainable development across the rural areas of the Slovenian\u2013Hungarian border region.<\/p>\n

 <\/p>\n

Project partnership:<\/strong><\/p>\n

Chamber of Commerce and Industry of Vas County (VMKIK) - Lead Partner<\/p>\n

Pomurska gospodarska zbornica (PGZ) \u2013 PP2<\/p>\n

Pomurje Chamber of Commerce and Industry (PGZ) \u2013 PP2<\/p>\n

Chamber of Commerce and Industry of Zala County (ZVKIK) \u2013 PP4<\/p>\n

Pomurje Tourist Board (PTZ) \u2013 PP5<\/p>\n

 <\/p>\n

***<\/em><\/p>\n

\"\"<\/div>","protected":false},"excerpt":{"rendered":"

Kontakt szem\u00e9ly(ek): B\u00e1lint Anita \u2013\u00a0balint.anita@vasmegye.hu   Program honlapja: A projekt tartalma: A projekt c\u00e9lja a rur\u00e1lis turizmus szerepl\u0151inek versenyk\u00e9pess\u00e9g\u00e9t \u00e9s fenntarthat\u00f3s\u00e1g\u00e1t n\u00f6velni a szlov\u00e9n\u2013magyar hat\u00e1rt\u00e9rs\u00e9gben, a term\u00e9szet- \u00e9s kult\u00farak\u00f6zpont\u00fa megk\u00f6zel\u00edt\u00e9s el\u0151t\u00e9rbe helyez\u00e9s\u00e9vel. A partners\u00e9g ezt egy olyan m\u00f3dszertani folyamat kidolgoz\u00e1s\u00e1val val\u00f3s\u00edtja meg, amely t\u00falmutat a turizmuson, \u00e9s m\u00e1s gazdas\u00e1gi \u00e1gazatokban is adapt\u00e1lhat\u00f3. A projekt a […]<\/p>","protected":false},"featured_media":26302,"parent":0,"menu_order":2,"template":"","class_list":["post-26299","nemzetkozi-projektek","type-nemzetkozi-projektek","status-publish","has-post-thumbnail","hentry","floatton-article"],"ptb_metabox":{"ptb_projekt_lez_rult_":["projekt_lez_rult__2"],"ptb_program":"Interreg VI-A Szlov\u00e9nia-Magyarorsz\u00e1g Program 2021-2027","ptb_projekt_c_me":"A szlov\u00e9n\u2013magyar hat\u00e1rvid\u00e9k rur\u00e1lis turizmus\u00e1nak fejleszt\u00e9se (r\u00f6vid c\u00edme: RE-ACTION, sz\u00e1ma: SIHU00193)","ptb_tamogatasi_osszeg":"632.139,86 EUR ebb\u0151l Vas V\u00e1rmegyei \u00d6nkorm\u00e1nyzati Hivatal 122.472,00 EUR","ptb_projekt_id_tartama":"2025.11.01-2028.04.30","ptb_t_mogat_si_szerz_d_s":{"url":[""],"title":[""]}},"ptb_taxonomy":[],"ptb_featured_image":{"url":"http:\/\/www.vasmegye.hu\/wp-content\/uploads\/2025\/11\/RE-ACTION-N.png","title":"RE-ACTION N","caption":""},"_links":{"self":[{"href":"https:\/\/www.vasmegye.hu\/en\/wp-json\/wp\/v2\/nemzetkozi-projektek\/26299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vasmegye.hu\/en\/wp-json\/wp\/v2\/nemzetkozi-projektek"}],"about":[{"href":"https:\/\/www.vasmegye.hu\/en\/wp-json\/wp\/v2\/types\/nemzetkozi-projektek"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vasmegye.hu\/en\/wp-json\/wp\/v2\/media\/26302"}],"wp:attachment":[{"href":"https:\/\/www.vasmegye.hu\/en\/wp-json\/wp\/v2\/media?parent=26299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}